How does a search engine (yahoo, google,etc) pick up a company’s website when a search on the industry is done
Related to internet advertising, marketing, research, etc
Any links or articles would be much appreciated too…
Tagged with: advertising marketing • internet advertising • marketing research
Filed under: Search Engine Marketing
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Search engines look at the following factors in ranking websites, though in varying degrees of importance:
- Age of the site
- Relevance of Content
- Keyword density
- How it fares in the results (meaning when someone searches on the search engine and clicked on your site, how long do they stay on your site or do they immediately hit the back button – which implies your site may not be relevant to that term)
- Site structure
- Backlinks
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there’s a GoogleGuy that responds to Google topics)
Other resources that can help you get top ranking in the search engines are:
Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch’s MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm
As for tools to help you get top rankings in the search engine, here are some of the best in the field today
Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
They use bots that constantly index pages and pages.
To be on top of the search engine u need some SEO experience and promote your site well.
Search Engine basically searches the description mentioned in the "Title" of the websites html’s code…For example if you open a website in Internet Explorer…let’s take Mapquest for example
mapquest.com
open the page…drop down "View" click on "Source" you’ll see within the html code under head there is "title" in front of "title" you’ll see mapquest.com…anyways…all websites have these and this is how search engines searches…title/keywords
You should listen to imisidro, as he is very astute in his advice.
Get this program .. it is free to download and gives you tons of info on the subject. I just got my site listed on google by using it!!
http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=Ryoell