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A good way to be listed high in search engines is too submit your site on as many free web directories as you can. You can find a very complete list right here: http://www.seocompany.ca/directory/free-web-directories.html
Also, important, you should try to get a link on your competitors website, and of course on all sites which are subject-related to your website.
Put your website in your signature on forums.
If you did this well, I can assure you that your site is going to have a good amount of traffic.
You can increase the traffic to your website by.
1.Adding banners of your websites on other sides.
2.Paid advertisement.
3.Mailing or buying mailing lists.
4.Make people hear about your website thru a magazine or Television.
5.Add good services or usefull content on your website. it would spread by word of mouth.
6.Submit your website to all major search engines .
GOOD LUCK
Paradiso