If you were selling a multimedia kit on collecting vintage postcards where would you list your website ?
My site is www.dvgold.com. I am releasing the world’s first multimedia kit on collecting and investing in postcards. I’m new to marketing on the interenet and don’t have a good clue about how to best proceed. I know the more traffic I get the better for my ratings with the search engines, but I really don’t want to spam everyone just to drive up those numbers. We’ve got a great product but we need some idea of how to target the market. Asking for help probably isn’t the best business thing to do for appearances sake, but I’ve had better luck getting the truth from the public than some of the professional business sharks swimming around with easy answers to seperate me from what few dollars I have. So, I’m trusting you folks to help give me some ideas. Thanks, Have a GREAT Day!
Tagged with: better luck • clue • easy answers • marketing • multimedia kit • postcards • professional business • sake • search engines • sharks • traffic • truth
Filed under: Search Engine Marketing Professional
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Here are my suggestions:
1. Go where your target market are — the postcard buyers and sellers. To reach them, I suggest
- Listing your product on eBay (fixed price listing would be good for you) in the postcard category. I have seen sellers sell products such as CD-ROM of scans of exceptional postcards from art noveau artists such as Raphael Kirchner to Smucker Holloween cards
- See if you can advertise in vintage postcard auction site Playle.com http://www.playle.com . Playle attracts serious postcard collectors.
- Buy ad spots in other vintage postcard websites
- Buy ad spots in postcard magazines such as Postcard Collector
- Check out postcard shows around the country and try to participate in some of those shows
2. Improve your website – getting traffic and getting those visitors to buy your products are two different things that you need to work on. Here are my suggestions:
- Change your metatags especially the title. "Windows into History" has none of the keywords you need. Change it into something like "Vintage Postcard Evaluation System: Windows into History" because you want people to see you when they search for information on vintage postcards
- Redesign your homepage. It’s too cluttered that I don’t know where to look. Rearrange the layout of your homepage, highlighting the following information: what is your product, how can it help a postcard collector or what are its benefits, and why is your product superior to other products or evaluation guide books out there