If you were selling a multimedia kit on collecting vintage postcards where would you list your website ?
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Tagged with: better luck • clue • easy answers • marketing • multimedia kit • postcards • professional business • sake • search engines • sharks • traffic • truth
Filed under: Search Engine Marketing Professional
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Here are my suggestions:
1. Go where your target market are — the postcard buyers and sellers. To reach them, I suggest
- Listing your product on eBay (fixed price listing would be good for you) in the postcard category. I have seen sellers sell products such as CD-ROM of scans of exceptional postcards from art noveau artists such as Raphael Kirchner to Smucker Holloween cards
- See if you can advertise in vintage postcard auction site Playle.com http://www.playle.com . Playle attracts serious postcard collectors.
- Buy ad spots in other vintage postcard websites
- Buy ad spots in postcard magazines such as Postcard Collector
- Check out postcard shows around the country and try to participate in some of those shows
2. Improve your website – getting traffic and getting those visitors to buy your products are two different things that you need to work on. Here are my suggestions:
- Change your metatags especially the title. "Windows into History" has none of the keywords you need. Change it into something like "Vintage Postcard Evaluation System: Windows into History" because you want people to see you when they search for information on vintage postcards
- Redesign your homepage. It’s too cluttered that I don’t know where to look. Rearrange the layout of your homepage, highlighting the following information: what is your product, how can it help a postcard collector or what are its benefits, and why is your product superior to other products or evaluation guide books out there