On Page SEO For Rookies – We Explain The Straightforward Do’s And Dont’s Of Search Engine Optimisation.

The internet grows each and every day at an alarming rate, every month around 200,000 additional domains are registered as more and more people realise that they need to act now to gain an online presence for their business. Many of these domains are registered by those who are new to search engine optimisation and have no idea of what is required in order to make sure their website is well optimised and how to promote it so that it ranks well for important keywords in search engine like Google. The below list is an introduction to on page SEO and should give any first time site owners a good push in the right direction. Ofcourse if you do not have the time or expertise to implement the below advise you could always find a professional provider of SEO Services to optimise the site on your behalf.

Meta tags.
Although the keyword meta tag is no longer used by Google, it is still a good idea to make sure that you include your important keywords in this tag. The title tag is very important as it tells search engines what your page is about, it should also contain your important keywords and be under 60 charectors long. The meta description tag is more often than not the paragraph that Google will display beneath your listing in the search results it should be attractive to the human eye, descriptive and informative and should also contain your important keywords. The meta description tag should be 170 chars or less in length.

Navigation.
Make sure your websites navigation is as intuative and easy to use as possible, include keywords where possible without defering from the usability of the site, and if your navigation is flash based, make sure you support this with text links as search engines cannot yet read flash fully.

Header Tags.
Header tags should contain your important keywords, search engines attribute various weights to the different header tags, h1 being seen as the most important, then h2, and so on.

Keyword Density
In order to make sure that your website is indexed for the keywords you chose, it is important to make sure that the page in question contains a beneficial density of the key phrase, three to five percent is usually ideal, always remember to write for the human reader, and not for the search engines, if you find yourself having to try too hard to get the correct density of keyword within the text, then perhaps you have chosen too many keyword for a single page. As a provider of SEO Services, I generally advise my clients to use one keyword per page, although if the keywords are very simular, you can sometimes easily optimise a page for far more, it really depends on the subject and flow of the pages content.

Avoiding Canonicalization.
Make sure that you redirect the non www. version of your domain to www. to avoid canonicalization (duplicate content). This can be done by creating a 301 redirect in your htaccess file if your website is hosted on an apache server (ask your webhost for help if you are stuck with this) Once the redirection is in effect check it is working properly by testing each page, to do this visit the page in your browser and remove the www. from the beginning of the url then hit enter, the address in the url bar ought to redirect back to the www. version.

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