abc.yourcompany.com and yourcompany.com/abc

I know the both are considered subdomains. However, which one would be better if I would like to add subdomains in our website. Which would do better to increase traffic?

Thank you!

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This is complicated but I’ll try to summarize. A friend of mine in another state owns "ABC Widget Company, LLC". We agreed we could really market his widgets in my state, so he agreed to sell to me at wholesale and I would become a distrbutor of sorts but market under THE SAME company name. I filed for a LLC in DE also called "ABC Widget Co". I bought the domain name for ABC Widget and had it directed to his website, where I was listed as a distributor.

Here’s where it gets tricky. Two weeks ago I was informed by several of my key customers that my friend had contacted them with pricing below my cost in an effort to undercut me. Essentially, he used info. gathered from my sales to stab me in the back. Some of the key customers took the bait and agreed to buy direct. (money’s money they say). Obviously, I wish to sever all ties with him and buy from another widget supplier. The question now is: Do I continue to market my company as "ABC Widget Company" using the logo he provided or perhaps same name but get my own logo (I have already invested a bit in promotion of the company under this name, but it is still early and I don’t think the impact would be that great to switch other than what I spent thus far. OR do I dissolve MY Delaware LLC named ABC Widgets and file a new LLC under a different name and start fresh? And what about the domain name for ABC Widget that I own? I don’t want him to have it, but if I continue in my state as ABC Widget and he already has a strong search engine presence for a company by the same name in another state, won’t that create a bit of consumer confusion? The last thing I want is for someone to do a search and inadvertantly end up buying widgets from him because he was higher up on the search and they didn’t realize they were dealing with a different entity because it had the same name.
My options apprear to be operate under ABC WIdget and possibly have some consumer confusion as well as constantly being reminded of that ill-fated venture with a former friend, or start over completely as Widgets R Us ????

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I had read somewhere that when you’re doing internet marketing, and using google search engine optimization for example, that having the (www) part of the web address is very important as apposed to not having it.

For example http://www.abc.com will be understood or found by google whereas http://abc.com won’t be.

Is this true? How important is the www?

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