I am a programmer and have a web marketing team to help me with my website. I would like to know if I can do Search Engine Optimization by myself on my Website. I know the basics of search engine optimizing, but not all of the details. I was wondering if there are any special skills that if I do not know, such as algorithms, that would hurt me if I do the work myself. Should I make a contract with a company to do the work, or since I am a programmer and I know about most of the optimization process, I can do the work myself.

Technorati Tags: algorithms, marketing team, programmer, search engine optimization

Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?
So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.
Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

http://www.squarepegweb.com/blog/view/Know_About_Search_Engines__PayPerClick

Technorati Tags: algorithm, algorithms, billboard, density, inclusion, interchangeable terms, parameters, pay per click, relevancy, sahara desert, search engine visibility, search engines, search rankings, traffic