I have an idea for a promotional product (not looking to promote online though i had to choose "search engine optimization"). I am currently researching how the industry works and what are the steps to bring this idea into the promotional product market. It is currently simply an idea and I have yet to develop a prototype. I have no indutry background in promotional items but am dedicating myself full-time to this endeavour. Is there a high risk of a supplier or distributor of copying my idea while I’m researching the industry? I’ve been fairly secretive up till now not too release any major details since I don’t have a patent and am not too sure if a patent is viable. I am visiting a local b-to-b trade show this week. Is there any key questions that I should be asking promotioal suppliers or distributors in regards to my idea? Is it possible to manufacture and distribute your own product considering I have no background in this industry?

I thank you for all your suggestions.

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I have ,500 to invest but I’d like to get some ideas on what I can venture into.

What would you suggest short term (low and high risk)?
What would you suggest long term(low and high risk)?

I’ve been thinking of search engine marketing since computers and the internet is what I know but I don’t want to put all my eggs in this one basket. Please share your ideas with me. Thanks.

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