I am in Michigan – one of the worst unemployment rates in the country – any tips to help me stand out and get to the interview? 15+ years in admin. experience, polished and professional. Unfortunately, the game seems to have changed from the last time I looked for a job 8 years ago. I tried striking out on my own when company I worked for closed, to no avail. Are the job search engines helpful? I registered with just about all of them (Monster, etc.) but definitely hard to follow up when the company is anon. Ugh!

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The Mac vs. PC debate annoys me because a Mac "is" a PC, and I’ve seen that ad dozens of times the last time being just today. A PC is a Personal Computer. It would be like having a comparison between a BMW and a car. Both are cars, and both could be BMW’s. It’s just marketing hype. Companies do this all the time, the most recent example being the Bing ads that claim Bing is not a search engine but a "decision engine".

It’s the oldest marketing trick in the book, to claim that your product is something entirely different from others when in fact there are only minor differences well within the standard deviation. By that, I mean that all products in a category are unique in some way but not to the extent that they cease belonging in that category. People usually have the sense to realize that yes, a BMW is a car, and Bing is, in fact a search engine. I have yet to hear someone call Bing a "decision engine", and when I do I’ll have to try real hard not to punch them in the face. Why is it that people don’t understand that a Mac is just a different brand of PC? Maybe because the acronym for Personal Computer is meaningless by itself and PC now means anything but a Mac?

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