Q 31:
What is “bounce rate” in terms of email marketing?
a.The percentage of emails sent to a list which are returned as undeliverable
b.The percentage of repeat clients
c.The percentage of people who receive an email and buy the product
d.The percentage of people who click the links in an email
Q 32:
Why have social networkings sites become a popular of internet marketing?
a.They are free and easy to use
b.They guarantee more traffic to your site
c.Ease of use, large number of users, easy to target specific demographic
d.They are a passing trend
Q 33:
What should a company do once it achieves its search engine ranking goals?
a.Stop promoting the site
b.Constantly monitor and improve their site in order to maintain their ranking
c.Revise the site once in awhile
d.Sell advertising on their site
Q 34:
How are keywords utilized by search engines?
a.The are all that the search engines uses to rank pages
b.The keywords are a brief description of what topic your site relates to
c.They help the search engine decide how good your sites content as
d.The keywords guarantee positioning
Q 35:
What is an auto-responder?
a.A person who replies to all email for the company
b.An automatic email message sent to someone who takes an action such as submitting a form on a company website
c.A method of direction communication with clients
d.A email relay system
Q 36:
What is a site index?
a.A page which has a linkable outline of all the pages on a website
b.A site with only 1 page
c.A special with special deals for purchasers
d.A special ranking with search engines
Q 37:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a.It keeps the marketing staff busy in down times
b.It impression clients
c.A well maintained blog will help increase pages rank with search engines
d.It makes the company seem larger than it is
Q 38:
What is the purpose of a traditional press release?
a.It acts as a direct marketing sales tools
b.It can be mailed out to potential clients
c.It announce company information to a widely dispersed group of people
d.It target markets to internet users
Q 39:
What is a “call to action”?
a.Hoping the customers buys your product
b.Recruiting new employees
c.Creating a new ad campaign
d.Using verbs to encourage people to take an action
Q 40:
Why is it important to fine tune the timing of the ad and keywords used?
a.It costs less in later hours
b.To be sure to spend more money on marketing
c.Required by law
d.To carefully target the customer base desired, not wasting impression and clicks














