The Principles Of Linkbaiting – We Expose An Often Overlooked But Potent SEO Technique.

Linkbaiting is one of those SEO techniques that is often overlooked by a lot of internet marketers, and although many professional SEO Services companies use the method for some of their larger campaigns, most of the smaller home business marketers that are promoting their own websites seem to stay away from linkbaiting altogether. This is a shame becase it really is one of the best SEO techniques out there, and when done correctly it can bring huge numbers of backlinks on an ongoing basis making it one of the most efficient uses of an internet marketers time.

There are conceivably hundreds of methods for linkbaiting and some are more morally agreeable than others, for example, a method that has been used quite successfully in the past by some providers of SEO Services is to express a contraversial opinion with the aim of sparking a colossal debate, however, you then have to think that if you do use this method and it backfires it could leave you with egg on your face, and for my part I would not risk the online reputation of any of my clients by adopting this approach.

Another more conventional and safer means of linkbaiting is to provide a valuable resource that people will link to because of its sheer usefullness, this practice works best when the resource or information you provide is one of the very best available online.

Creating useful tools is another fantastic method, although you will either need to be a competent programmer yourself, or be in a position to pay a third party development company to create a web tool which encourages people to link back to your website, or includes a link in the tool itself. A great example of the linkbuilding force behind this approach would be the jquery lightbox plugin homepage which has amassed over 21000 links.

Creating a wordpress theme is fast becoming one of the most popular methods of linkbaiting and not without reason, considering the fact that there are probably over 100 million wordpress blogs out there, and most blogs have lots of pages, upwards of a thousand in some cases, the potential to build massive numbers of inbound links is huge. Because a link to your website is included in the themes footer, you get a fresh backlink everytime a blog using your theme creates a new post! Furthermore the potential Pagerank the all these links will pass is extraordinary, even those blogs who do not link to anyone else from their high PR homepage will be linking to your website.

Link baiting is generally not the type of approach where instant results are seen, (although in some cases there can be a huge overnight explosion) and is generally more of a longterm approach. That said, once your linkbait is “set” your side of the work is done, and that linkbait will with luck then continue to bring in links on an ongoing basis for a sizeable length of time. Perhaps it is the “investment of time” aspect that drives so many small business marketers to avoid this method, or perhaps there is uncertainty in the fact that they will be successful at all, but I would urge you to at least give this powerful linkbuilding strategy a try.

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