Top 3 Commonly Believed Search Engine Optimization Myths

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You can find many myths about search engines circulating the Internet due to a widespread misunderstanding of how the search engines work. What happens is that people have mistaken ideas and then repeat them to others, causing these myths to spread quickly. Let’s take a look at some of the most harmful of these myths so the next time you hear them you’ll know better.

The following is a list of SEO myths to keep in mind.

Getting high rankings in the search engines depends on many different factors but it definitely doesn’t depend on your use of header tags on your site, which is a myth. While some still believe that keywords in the H tag can increase their rank, this is not true.

One widespread fallacy is that you should submit your URL to the search engines. Now, with the Internet growing with the speed of light, search engines are getting more and more advanced. Therefore, you are no longer required to register your URL manually to get it listed in the search engines. The search engine spiders are crawling websites all the time and therefore the fastest way to get indexed is to have your URL listed on a few Web 2.0 sites or some popular forums that regularly get crawled. One other reason you shouldn’t be registering your websites address with the search engines manually is because then the process of getting indexed and ranking can end up taking a lot longer. So the best option is to get your website listed with a few popular sites and you’ll see it getting indexed in no time. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. Website owners who use this technique believe that by making their pages highly focused, they will be ranked more highly by the search engines. One reason this isn’t a good idea is that it will ruin the quality of your content, causing you to write articles that keep repeating a single keyword phrase. The second problem with this is that you are not making the best use of your space by not using additional key phrases. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? You will get better results if you target as many keyword phrases as you can on a page. If your goal is to get targeted visitors, this is the way to do it. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. There’s nothing wrong with optimizing for several phrases per page and it will only help you with the search engines.

Search engine optimization is not a way to trick or fool the search engines to get you ranked but still many new marketers believe it to be that. You may be able to mislead the search engines, but then you are also misleading the people you are targeting for your website. The problem with getting traffic that has found your site after being tricked is that it won’t convert very well. If you want to use true SEO, you have to focus on putting relevant content on your site and building quality backlinks, which the search engines will reward you for.

The need to have a Google Sitemap is another SEO myth that many people follow blindly. The Sitemap is simply one of the many tools Google offers that you can use. You will not have need of a Google Sitemap at all, if you have built your site properly and made it friendly to the search engines. Your site won’t be harmed by having a Sitemap but it definitely won’t do more than maybe getting your site indexed a little faster. Having it won’t get you better rankings or influence other SEO factors.

One more SEO myth says that you won’t be able to use tables within your HTML code. This is absolutely not true. The search engines have always recognized HTML tables. There is simply no basis to the idea that table code presents a problem for the search engines. No matter what some web designers believe, using tables will not affect your rank.

Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. While adding new content and updating your website regularly will not affect your search engine rankings, at the same time it will lead to spiders crawling your site more often. This means that you shouldn’t make forced updates if your site doesn’t need it simply to keep the search engines happy. The impact it has will be minimal. You will find that a lot of the popular niches have high ranking sites that haven’t been updated in a long while. If you take the time to investigate various claims, you won’t easily become a victim to myths. As we all know myths do more harm than good, so it’s important to analyze how you’re actually being misinformed and what you should do about it. The better informed you are, the more successful you’ll be.

If you want to succeed with search engine optimization, you have to be ready to work at it for a while. You may want to find some trusted sources of information on this subject for when you find yourself getting confused about something. You don’t have to be perfect, as everyone makes mistakes, but you can become skilled enough to get highly ranked for your sites.

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