Victim of ripoff report..how to remove bad publicity on internet?

I am the marketing director of a company which has had tremendous results. One person who was very close to us went and filed a rip off report online because of personal issues..when confronted he was extremely guilty and apologized to take it back but realized he couldn’t do it. We wanted to do rebuttal and so did he but when consulted with internet reputation guys they said not to do it as it would show up more on the first page. We have had tremendous amount of satisfied client and not one single dissatisfied customer. How should a victim of bad internet publicity handle the situation. How can we push such negative entries backward on search engines without causing much scenes with rebuttals? Please help as its my job to take care of it and I am not sure how! (Heard something about search engine optimization..not sure how to do it myself ). Any suggestions will be deeply appreciated..thanks !!

Technorati Tags: dissatisfied customer, internet publicity, job, marketing, negative entries, personal issues, rebuttal, reputation, rip off report, search engine optimization, search engines

Tagged with: dissatisfied customer • internet publicity • job • marketing • negative entries • personal issues • rebuttal • reputation • rip off report • search engine optimization • search engines

Filed under: Search Engine Marketing

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