What can I do to increase my search engine results?
You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “What can I do to increase my search engine results?”.
Tagged with: major search engines • meta tags • title description
Filed under: Search Engine Marketing
Like this post? Subscribe to my RSS feed and get loads more!
Get links, links, links. Look at these two resources for more info.
Often we get asked to do search engine optimization for various clients who have existing websites. We will review the websites, and we are amazed at the blantant mistakes made by the previous webmasters. Some of those mistakes are;
Using images in place of text.
No use of alt text in value added images.
Over use of images.
Lack of headings tags.
Poorly written title and description tags.
What do these all mean?
Using Images in Place of Text – Often, you will see a logo in the corner of a website with a company slogan, or a bulleted list of services on a website that are no more than an image. A search engine spider can not read the text in an image, it sees it as nothing more than an image. To see what your website looks like to a search engine spider, go to http://www.seochat.com/seo-tools/spider-simulator/
No Use of Alt Text – When writing your html and inserting images, you will probably enter code that looks something like this…
img src=”images/website_hosting2.gif” mce_src=”images/website_hosting2.gif” alt=”website hosting” width=”16″ height=”16″ border=”0″
Notice the alt= part. This is an opportunity to associate the image with a valuable keyword, be be aware of keyword stuffing as alt tags are intended for ease of navigation for individuals with disabilities.
OverUse of Images – This has more of an impact on the visitors browsing experience and has an impact on load time of your website. Overuse of images can dilute your keyword density as well. Remember, content is king.
Missing Heading Tags – Headings tags are used to give emphasis to certain words or paragraphs within the context of your website. This is typically done by using a H1, H2, H3 or other H tag. These tags tell the search engine spiders that particular emphasis should be put on this term when evaluating what the website is about.
Poorly Written Title and Description – This is just what it implies. A poorly written title or description of your site can have a devestating effect on your seo efforts.
Additional on page factors that impact SEO that aren’t as obvious are;
Poor code to text ratio.
Content too far down in the code.
Low or excessive keyword ratios.
Low keyword prominance.
Excessive use of tables.
Use of frames.
URL Structuring for dynamic websites.
Duplicate Content/Canonical Issues.
No Site Map
Excessive Use of Java or other scripting.
The lists above do not address all potential SEO killers. Addressing these items alone does not guarantee successful placement in SERPS (Search Engine Placement Results), but one can not have a successful seo campaign by ignoring these. When designing your website, make sure that you are observing SEO Best Practices. Doing so will make your seo campaign much easier in the long run.
Start a blog on blogger then blog and ping the site.
Do a video and upload to http://www.youtube.com and do a listing on eBay store. That should get you lots of traffic.
THe key is to go to where the traffic is…
Build inbound links to your website.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer
http://www.kahmer.com
http://www.joeant.com
The more inbound links to your site, the better you will rank
with Yahoo / Google / MSN.
If you get more hits to your site, maybe that will help.
You can use these traffic sites, they all have free versions, to get more visitors to your site
http://xbratx99.livejournal.com/11988.html