what is search engine optimisation, where i can more about it ? please help me out?
i want to learn more about search engine optimisation / marketing in what ever way it may b, can i develop any business keeping the knowledge about it?
Tagged with: marketing • search engine optimisation
Filed under: Search Engine Marketing
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The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 41 words to form a complete sentence which
best describes one’s goods and services.
And the very last category – "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Good luck!
I have a packet of about 20 SEO articles you might find informative. If you’d like me to send them to you…or anyone else…just contact me through my website’s contact page at:
http://www.youronlinebusinessheadquarters.com
The "contact" link is at the bottom of the page.
The above offer for the SEO articles sounds like a good deal and worth checking out.
I learned just by searching on Google and reading what other people had done and suggested. I also listened to podcasts that talked about it and read blogs.
It seems like by far the best thing you can do is have good content that gets updated on a regular basis, monthly at least. Make sure use the keywords that you expect people to type into the search engine and use them in a few different ways. Don’t stuff your content with the keywords, however, just use them naturally.
Chris O’Byrne
http://www.OnlineArtsMarketing.com
here is a link that has several videos
that explain how to accomplish SEO
http://cbtopsites.com/s/de9d6f
You may have to scroll down to see the
videos but its a great place to learn the
basics
Search Engine Optimisation is the process of making your website, article, blog, etc. friendly to search engines like Google, Yahoo, MSN search for various keywords. The goal is to get your site ranked on the top of the first page for the search terms you want.
I learned a lot about SEO at a membership site called Wealthy Affiliate. See the link below for more info.