What is the difference between Search Engine Optimization and Pay per Click Search Engine Marketing?
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Search Engine Optimization:
Is when the search engine looks through the websites that have more traffic related to the word/s that you entered. So selects first the ones that people go to the most… google works like that. for example if you search book in google the website on top would be facebook, because more people go to it when looking for a phrase with the word book.( this is totally free, websites don’t have to pay to be on top)
Pay per click:
is when a website pays a search engine for every click they get on their link, this way the search engine puts their website on top of the search list since it is more likely the person will click on it. Google also is an example of this, for example search "lawyer in miami" the first links will be lawyers who pay google for every click they get, so google puts them on top as they are more likely to get clicked there. ( but also google not only puts them there for their money but for the quality of their website too. that is what the rating is for)
hope this helps you.
I have heard SEO (Search Engine Optimization) primarily described as the process of tweaking a website so that the ranking algorithms or web-crawlers of different search engines will provide a higher ranking (position) in the search list. Google is the primary target for this type of website optimization. There are whole articles on how the Google algorithm works in ranking pages based on a general "sweet-spot" of keyword placement, repetition and percentage within a web page.
SEM (Search Engine Marketing) falls into two primary categories: pay-per-click and pay-per-impression.
Pay-per-click is just like it sounds, paying a search giant to deliver actual click of an advertisement that leads to your website.
Pay-per-impression is a little more cryptic; it means paying a search giant to get views of you advertisement.
Taking Google as an example once again, you can setup ppc advertisements as suggested links whenever a search of specific keywords is performed.
I am not familiar of how Google (or any other search giant for that matter) handles ppi ad campaigns.
SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily "seen" by search engines. Some of the more common SEO tactics include:
1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords
Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:
1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising
In most of these methods, the idea is to generate high quality, relevant content that is keyword rich and placed on sites other than yours, This content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google’s results and page rankings.
The important parts above are that the back links to your site must come from relevant, original content. If you have used some of the spamming services or link farms to try to build your back links, Google may penalize you and possibly even black list your site.
Back links generated "Organically," meaning that they are from high quality, relevant content are also very important to Google, whereas Paid advertising – even Google’s own PPC program – does nothing to help you get higher up in the page results rankings.